The Fin Factor is a weekly podcast and YouTube series dedicated to all things San Jose Sharks. Since 2018, hosts Paul Sunseri and Aaron Sholl, with producer Jason Sholl, have delivered comprehensive NHL coverage combining sharp analysis, humor, and nostalgic pop culture references.
Born and raised in San Jose, lifelong Sharks fan since their NHL debut. Lives in San Jose with wife and two children.
San Jose native and avid Sharks fan since team formation. Works in accounting by day. Married with three children. Friends with Paul since kindergarten.
Award-winning producer/director with 17 Telly Awards and 365+ million video views. Creative visionary behind The Fin Factor and Black and Azul sports content.
- Exclusive interviews with Sharks players, staff, alumni, and respected journalists
- Live interactive format with real-time fan Q&A
- 7+ years of consistent, weekly content production
- Local San Jose perspective with authentic fan voices
- Multi-platform presence (YouTube, Apple Podcasts, Spotify, website)
- Special “Spotlight” episodes featuring behind-the-scenes access
- Family-friendly content appealing to all hockey fans
Primary Age Groups: 35-44 years (37%), 28-34 years (30.7%), 23-27 years (16.8%)
Geographic Distribution: United States (61.6%), Vietnam (10.8%), Sweden (2.7%), Germany (2.4%), Canada (2.2%)
Discovery Methods: Spotify (39.8%), Apple Podcasts (24.8%), Web Browser (23.9%), demonstrating strong multi-platform reach
Engagement Quality: 69.1% conversion rate from interest to consumption, 56.8% follow rate, 1.91 hours average consumption per person
“Look, we all know the Shark Tank is the loudest arena in the NHL when things are rocking. We’ve built that same energy online. Our viewers aren’t ‘passive’—they’re in the live chat at 10 PM on a Tuesday, they’re wearing the jerseys, and they’re local to the 408. When you partner with us, you’re not just a logo on a screen; you’re part of the Sharks family. Let’s get a ‘W’ together.”
- The Desk Display: Your logo is front-and-center on our desk monitor for the entire broadcast. It’s in every wide shot, every reaction clip, and every “Celly.”
- Physical Presence: Custom 3D-printed logo right on the desk. You’re literally part of the set.
- The “Presented By” Pop: Mentioned in our intro, mid-roll, and outro. “The Fin Factor is presented by [Your Brand].”
- Member Exclusive: You own our monthly Member Giveaway Episode. We’ll blast your brand to our “Inner Circle” of YouTube Members.
- Segment Takeover: Choose a recurring segment (e.g., The Prospect Watch or The Overtime Review). We’ll throw your logo on the Desk Display for the duration of that segment.
- The Shout-out: A dedicated 60-second host-read during the segment. We talk about you like we talk about a Celebrini snipe—with passion.
- Digital Real Estate: Your link is pinned in the YouTube comments and top-of-show notes for those episodes.
- Giveaway Integration: We’ll feature your gift cards or products in our live chat giveaways.
- Member Perks: An exclusive discount code listed in our YouTube Members-Only tab.
- Social Shout-out: A weekly tag across our 8,600+ followers on X, IG, and Facebook.
Why Advertise with The Fin Factor?
Retention: Our fans watch for the full 60 minutes. Your logo on that Desk Display gets more ‘eyes-on-brand’ time than a 30-second TV spot.
Evergreen: Unlike a radio ad that’s gone in 30 seconds, our YouTube episodes stay up forever. People will be watching these Celebrini rookie-year breakdowns for the next decade.
The ‘Super-Fan’ Effect: Our YouTube Members are the ‘Season Ticket Holders’ of our show. They trust us, and that trust transfers to you.
“The Fin Factor has been featured in SJtoday and recognized as one of the top San Jose Sharks podcasts. The show has been highlighted by the official San Jose Sharks organization in their ‘Fans Around the Bay’ segment, demonstrating the authentic connection with the team and community.”
Podcast Platforms: Apple Podcasts, Spotify, Google Podcasts, and all major platforms
Video: YouTube with live streaming capabilities – 431,384 total views, 67,200+ watch hours
Membership: 14 paying YouTube members ($2.99/month) with exclusive content
Web: thefinfactor.com with merchandise and email signup
Social Media: 8,600+ total followers across all platforms with strong engagement
Recent Instagram Performance: 20,900+ views, 489 interactions in past 30 days
TikTok Engagement: 26,700+ total likes demonstrating viral potential